1 Colgate-Palmolive Case Study Colgate-Palmolive selects eMAM as the solution for Media Asset Management Background Colgate has been utilizing multimedia to communicate to its employees for over 30 years, resulting in an abundance of media assets on a variety of tape formats. This rich media was in danger of deterioration and access to the content was challenging as the equipment necessary to playback the older formats became obsolete and difficult to find. Charged with maintaining this corporate legacy, Colgate-Palmolive’s Corporate Communications department sought an effective and reliable digital asset management system to preserve the integrity, provide ease of availability and archive the wealth of Colgate’s legacy media assets. eMAMTM from Empress Media A

Join for free to read