COMARCH INSURANCE AGENT ESSENTIALS AT AXA ASSURANCES LUXEMBOURG CASE STUDYProject objectives In 2016, AXA Luxembourg selected Comarch as software provider to collaborate on the implementation of a new front-office solution. The solution was to enable the insurer to provide its distribution network with a modern sales and client-servicing tool, keep up with new regulations, and, as regards customer experience, set the basis for an omnichannel strategy. Project challenges During the project, there were several areas that required some effort to meet AXA’s business goals. The biggest challenge was to work on the system while keeping in line with all the rules and regulations on the horizon, the more so as Comarch’s objective was to marry an agent-centric approach with a custome

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