henman 1 HEAD UK case study Henman Communications 2014 – 2015henman 2 Follow us on Twitter@HenmanComm | www.henmancom.com Henman Communications was appointed by HEAD UK to manage their PR and sponsorship and player activation in the UK across the national sport and lifestyle media. Our Brief This case-study outlines our PR and sponsorship activation strategy, activities and results. About HEAD Head NV is a leading global manufacturer and marketer of premium sports equipment, a technology driven company, with the motto being “Superior Performance Through Superior Technology”. Roots can be traced back to 1950 when Howard Head, the inventor of the first metal ski, founded the company. The Tyrolia bindings and Mares diving brands were added in the 1970’s and more recently the

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