The Challenge Our challenge was two-fold. First, engage bartenders to upload the WHAT’SREDTM plan and promotions, while at the same time build customer awareness of this app and get customers to actually buy the plan. Our goal was 500,000 downloads in one year. Coca Cola WHAT’SREDTM APP The new mobile Coca-Cola project born as a start-up built to spread brand recognition among its target audience.We launched a disruptive mobile project for our client, and by drawing from the full range of resources available within the Dentsu Aegis Network, iProspect became a strategic media strategy and business consultant for Coca-Cola. The Results 3x Objective achieved 3 times faster TOP 5 App Store high ranked along several weeks 200+ Plans and super plans during the launch promotioniProspect has bee

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