Case Study

Coca-Cola Customer Story

Coca-Cola Customer Story

Pages 4 Pages

Customer Story Meet The Coca-Cola Company in Africa Founded in 1 892, the Coca-Cola Company is the largest beverage manufacturer and distributor in the world. They have a vast and diverse drink portfolio spanning more than 200 brands, available in over 200 countries. The Africa Operating Unit (A OU) is one of nine Coca-Cola operating units across the world. It has over 20 beverage brands in 54 countries, including local brands like Appletiser, V alpre, Stoney, Hollandia, and Bonaqua. The company has 22 bottling partners, with over 1 25 bottling plants, who bottle and distribute their beverages, including Coca-Cola Beverages Africa, Equatorial Coca-Cola Beverages Africa, and Coca-Cola Hellenic. The vision of The Coca-Cola Company is to craft brands and choice of drinks that people

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