Customer Story Using Real-time Insights to Inform Business StrategyMeet Olympus Australia and New Zealand Olympus is a world-leading manufacturer and distributor of high-quality optical, electronic and precision engineering products, for scientific, medical, industrial and consumer applications. Olympus’ mission is to have a profound and positive impact on society by making people’s lives healthier, safer and more fulfilling through their products and business activities. Outside Insight to Inform Business Strategy Prior to using the Meltwater media intelligence platform, it was a challenge for the Olympus Australia and New Zealand communications team to monitor local and global media coverage as well as industry news and trends. Since Olympus started utilising the Melt

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