Previously, we were not looking at any search or merchandising functionalities because we were relying on redirects. Thanks to Attraqt, we now have an ability to treat the two separately. This has given us the opportunity to think more about the search rankings we might want to test, or merchandising strategies we might want to apply. Harvey Nichols worked with Attraqt to optimise their zero results management, and tailor their search functionality to suit the retailer’s specific requirements and KPIs. Joseph Cook, Ecommerce and Product Online Manager Harvey Nichols 300K 15pp in annual search revenue increase in precisionCustomer Profile Market Challenge The Solution Harvey Nichols is recognised as one of the UK’s top premier luxury fashion retailers, with 8 stores across the U

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