Cloud Storage Trends at Media Companies Overview Current Storage Solutions The media industry is one of the largest consumers of storage capacity. Most of the storage capacity is in the form of “unstructured data;” large video clips and artwork files, for example. Given the explosive growth in storage demand, a growing number of media companies is turning to cloud services. A recent survey conducted by International Data Corporation (IDC) analyzed key storage trends among companies in various industries. This e-Book summarizes the IDC findings related to the adoption of cloud storage by media companies. The companies included in the survey range in size from 1K to over 20K employees (Table 1). They include both centralized organizations (<5 sites), and highly distributed ones with

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