M&E companies are accelerating cloud and edge adoption to meet streaming demand, but rising data volumes, costs, and inflexible legacy systems threaten sustainability. 73% are considering migrating away from hyperscalers due to cost pressures. Companies seek partners with better TCO, edge presence, and streaming expertise. Key needs include low-latency delivery, personalization, and VOD packaging. Trusted cloud providers can enhance CX, agility, and competitiveness, but success now requires a hybrid, flexible, M&E-specific approach.

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