SUCCESS STORY: BLUE INSURANCE Cloud solution assures consistent customer experience Rapidly expanding insurance company improves productivity and service quality A launchpad for business growth Blue Insurance entered the market as a startup in 2003. Today, it works with clients internationally and is firmly established as the leading supplier of personal lines insurance in Ireland. With core niche markets close to saturation, the company sought to expand into areas like pet, gadget, marine, home, and motor insurance. They believed that a new world-class, future-proof contact center would power that growth. Local specialist, Gema Consulting, helped develop the vision and scout out the right solution. Shane Kinahan, Head of Contact Centre, Blue Insurance, said: “With us eve

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