THE CLIENT: Murphy USA is a Fortune 200 retail gas station chain with almost 1,300 stores primarily in the Southwest, Southeast, and Midwest of the United States. Since 1996, Murphy USA has been the place people go to save on the gas that fuels their lives; from the low prices on gas to exclusive deals on your family’s favorite snacks and drinks. THE CLIENT’S OBJECTIVES: Ross Shafer was chosen to speak at two separate Murphy USA events. The first event was the District Manager Meeting at the South Arkansas Arts Center in El Dorado, Arkansas. The goals were to talk to leaders about how to manage the liaison responsibilities between the employees in the field and the corporate office, how to manage staff at the stores while not physically being there, and the importance of taking

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