THE CLIENT: Hard Rock Cafe International, Inc. is a chain of theme restaurants founded in London, England in 1971. Hard Rock initially had an eclectic decor but it later started to display memorabilia. Hard Rock has amassed one of the largest collections of rock and roll memorabilia in the world. The chain began to expand worldwide in 1982 with locations in (among others) Toronto, Los Angeles, San Francisco, Chicago, Paris and Berlin. Currently, there are 191 Hard Rock locations in 59 countries including 145 cafes, 21 hotels and 10 casinos. Hard Rock International Inc. is currently owned by the Seminole Tribe of Florida. THE CLIENT’S OBJECTIVES: Each year the 400+ management team of the global café division meet to compare best practices. A summit was held at the Hard Rock Hotel

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