Case Study
CLIENT : Hilton Worldwide I NDUSTRY: Hospitality BUSINESS MODEL: B2B & B2C WEBSITE: HiltonWorldwide.com
CLIENT : Hilton Worldwide I NDUSTRY: Hospitality BUSINESS MODEL: B2B & B2C WEBSITE: HiltonWorldwide.com
THE CLIENT: Hilton Worldwide (formerly, Hilton Hotels Corporation) is an American global hospitality company. It is owned by the Blackstone Group, an American private equity firm. As of March 2014, Hilton brands encompass 4,112 hotels with over 680,117 rooms in 91 countries. The company owns, manages, and/ or franchises a portfolio of brands, which includes Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn, Homewood Suites by Hilton, Home2 Suites by Hilton, Hilton Grand Vacations and Waldorf Astoria Hotels & Resorts (The brand's flagship--and first--Waldorf Astoria property in New York City was sold to Chinese investors in 2014). On December 12, 2013, Hil