THE CLIENT: Checkers Drive-In Restaurants, Inc., is one of the largest chains of double drive-thru restaurants in the United States. The company operates Checkers and Rally's restaurants in 28 states and the District of Columbia. They specialize in hamburgers, hot dogs, french fries, and milkshakes. Checkers Drive-In Restaurants, Inc. burst onto the burger scene with their over- the-top flavors in 1986 in Mobile, Alabama. Rally’s Hamburgers, Inc. first fired up the grill and started cooking in 1985 in Louisville, Kentucky. .col THE CLIENT’S OBJECTIVES: Each year Checkers/Rally’s holds an enormous annual meeting to gather all company-owned store managers and franchise owners for the purpose of informing all leaders about new menu items, marketing and construction updates, how bes

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