Mobsta used SafeGraph Places data to enhance its TraffiQ platform, enabling ad agencies to plan precise geo-contextual campaigns. Previously, Mobsta relied on multiple data sources but lacked granular POI data. SafeGraph provided accurate, up-to-date datasets with a clear schema, allowing seamless monthly updates. This boosted trust in Mobsta’s audience targeting and empowered clients to explore campaign options independently. As a result, agencies now proactively engage Mobsta to plan and execute campaigns. With this success, Mobsta plans to expand TraffiQ across Europe, supported by SafeGraph’s global dataset.

Join for free to read