customized lead delivery solution which provided CLC Lodging with targeted, net new contacts on a monthly basis. The marketing team was then able to segment the data further and create targeted email campaigns for each audience, which drastically increased click through rates and decreased bounce rates. Once they were ramped up, the marketing team noticed as much as a 20% increase in web inquiries associated with email campaigns. THE REsulTs CLC Lodging achieved a close rate of 60% through web inquiries associated with email campaigns. The ability to fuel their pipeline with targeted, net new contacts using ZoomInfo’s customized solution and send relevant messages to prospects significantly improved the bottom line. Overall, Corporate Lodging achieved a close rate of 60

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