Clarabridge Engage unifies cross - functional operations and creates a customer - centric culture at ADP
Clarabridge Engage unifies cross - functional operations and creates a customer - centric culture at ADP
3 PagesClarabridge www.clarabridge.com. © Clarabridge. All rights reserved. CUSTOMER SPOTLIGHT: AUTOMATIC DATA PROCESSING, INC. Clarabridge Engage unifies cross-functional operations and creates a customer-centric culture at ADP CHALLENGE: Prioritize the customer experience and expand analytical reach ADP lacked a central hub for monitoring social engagement. In fact, it learned that thousands of customers were asking questions on social media, but their inquiries remained unanswered. At the time, the human resources management company used an external marketing agency to manage cases but was doing so from a marketing perspective instead of a services perspective, thereby focusing on social media as a means of consumer engagement instead of social care. ADP wasn’t s
