Clarabridge www.clarabridge.com. © Clarabridge. All rights reserved. CUSTOMER SPOTLIGHT: Infrabel Infrabel increases brand visibility and responsiveness to customer concerns by investing in specialized digital care Infrabel, the Belgian railway infrastructure manager, needed a creative means of connecting with constituents and recognized an opportunity to apply digital customer care in the transportation industry. The company’s social media team knew it needed to start monitoring brand mentions across channels including Facebook, LinkedIn, Instagram, news articles and blogs. This was a significant step since the company previously conducted minimal analysis of digital platforms. By initiating social listening practices, the company hoped to gain a better u

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