800.443.9441 | solutions@blackbaud.com | www.blackbaud.com 1 CUSTOMER SPOTLIGHT Claflin University Founded on the visionary idea of access to higher education for all people, Claflin University today boasts not only a world-class student experience but a top-notch fundraising shop. With data-driven strategy and careful relationship cultivation, Claflin exceeded a $96.4 million campaign goal and raised $108 million. “If someone gave you thousands of dollars over years, it only takes seconds to see it. Can you imagine how long it would take sorting through paper? And with Blackbaud, if you put the information in correctly, it’s going to be error-free. That’s the beauty of the software; it saves time and money.” —Rev. Whittaker Middleton, Vice President for Inst

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