City of Cedar Park Cedar Park’s robust growth created the need for a dedicated, sustainable stormwater drainage program. However, an initial effort to bring a related ballot measure to the voters received criticism from residents who did not want to incur increased fees. Prior to City Council voting on whether or not to place a new measure on the ballot, one that would reallocate funds from the City’s Economic Development Sales Tax rather than assess a fee or tax, the City engaged Cooksey Communications to develop and execute a strategic communications plan to educate residents, generate support for a new proposal and secure resident feedback. Cooksey developed a microsite, direct mailers, press release, fact sheet/FAQ handout, presentation and script, video, display boards and an

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