City of Georgetown The City of Georgetown, in Central Texas, has been one of the nation’s fastest-growing communities in recent years. This growth and the rapid evolution of digital media have created new communications expectations among the City’s external stakeholders. Consequently, the City engaged Cooksey Communications to assess its communications activities and resources, and to provide detailed recommendations for an updated long-term, strategic communications plan. Over a three-month period, Cooksey performed a thorough audit of the City’s existing communications program, benchmarked those efforts and resources against those of peer cities, conducted focus groups with a variety of internal and external audiences, and helped the City develop and analyze a survey gauging res

Join for free to read