Adobe Customer Story “Adobe Marketing Cloud provides us with the information we need to create a simpler strategy for different tasks, such as changing links on our site or designing a new business tactic.” Kelly Gazel, executive of digital marketing and channels, Citibank Brasil Citibank Brasil optimizes investments in online media. International bank uses Adobe Marketing Cloud to gain advanced digital insights and optimize marketing strategies. SOLUTION Adobe Analytics and Adobe Media Optimizer solutions within Adobe Marketing Cloud RESULTS MARKET POSITION Increased visibility for the company’s products and website STRATEGY Helped ensure digital marketing strategies align with and provide support for all corporate strategies ENHANCED INSIGHTS Improved data quality and

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