Expanding e-commerce brands for social advertisers Started in post-war Germany, Werner Otto’s mail-order catalog company quickly became an important player in German retail. Otto Group has found success by keeping up with the times, expanding internationally and growing business with a focus on e-commerce. Today, Otto Group is one of the world’s largest online retailers for fashion and lifestyle products and the second largest vendor overall behind Amazon. The group’s flagship website in Germany, otto.de, offers a wide selection of fashion, beauty, and home products. To reach its key youth demographic, the Otto digital marketing team is actively engaged in social media advertising. Using the Adobe Media Optimizer solution, including Media Optimizer for Social, Otto can effectively

Join for free to read