CINC Systems leveraged Terminus’s ABM platform to scale their account-based marketing efforts, enhancing personalization and efficiency in reaching key prospects. By automating campaign customization and aligning marketing and sales teams, CINC saw impressive results, including a 111% increase in deal value, a 122% lift in pipeline value, and a 32% reduction in sales cycle length. The platform allowed CINC to target high-quality leads with co-branded, personalized ads that drove engagement. CINC plans to expand these efforts across channels, focusing on quality-driven ABM to sustain growth and capitalize on high-value accounts.

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