Case Study

Cholesterol-Lowering Drugs Have Used Rx EDGE Solutions At The Shelf™ To Effectively Communicate Their Differentiated Benefits, Extend The Reach And Va

Cholesterol-Lowering Drugs Have Used Rx EDGE Solutions At The Shelf™ To Effectively Communicate Their Differentiated Benefits, Extend The Reach And Va

OBJECTIVES BACKGROUND SUMMARY Cholesterol-lowering drugs have used Rx EDGE Solutions at the Shelf ™ to effectively communicate their differentiated benefits, extend the reach and value of their educational and promotional campaigns, and achieve significant increases in prescription volume. Case Study: Cholesterol Cholesterol medications find a receptive audience in pharmacy aisles Three different products in this category have made use of unique

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