Case Study

Men’s Health Products Leverage Solutions At The Shelf To Raise Disease Awareness And Deliver Education About Treatment Options

Men’s Health Products Leverage Solutions At The Shelf To Raise Disease Awareness And Deliver Education About Treatment Options

OBJECTIVES BACKGROUND SUMMARY While women remain the predominate household shoppers, men have gained share of retail shopping trips 1 , and the pharmacy aisles are the right place to connect with them. Products for treating low testosterone, benign prostatic hyperplasia, ED and male pattern hair loss reached a large audience of potential patients in the pharmacy aisles and achieved significant increases in prescription volume. Case Study: Men’s H

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