Cheshire Academy Raises Over $115.6k on Giving Tuesday With EverTrue Crafting an Amazing Online Giving Experience In preparation for the big day, the CA team created a themed giving page in EverTrue. Director of Annual Giving Maureen Madden-Tardy set up the page to align with the Katz vs. Cats theme by uploading imagery, customizing the text, and entering ask amounts. She was even able to place a Facebook-sharing link on the page with the hashtag #GivingTuesday. Maureen emphasized how much more inviting the EverTrue page was than their legacy giving page: “It’s more catchy, and people love the imagery. It’s also very easy to fill out and makes life simple because the form is short. ”When it was go time, the team went to work reaching out to alumni and parents from all channels—including so

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