Cheetos Company Background: Cheetos is a brand of cheese-?avored, pu?ed cornmeal snacks made by Frito-Lay, a subsidiary of PepsiCo. The Challenge: Complement Cheetos’ Flames of the World campaign, that featured the launch of three new ?avors (Indian, Thai and Mexican) with a mobile game that was linked with the pack WSI’s Solution: An iOS and Android augmented reality app that featured three games. PoinLng at one of the new ?avored pack

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