Company Frito-Lay North America Industry Shipping Challenge Frito-Lay North America – the $10 billion convenient foods division of PepsiCo. – enlisted Melissa Data in order to help improve the accuracy of deliveries. The snack foods giant needed a powerful address veri? cation system coupled with a logistical solution to ensure ef? cient delivery of its products to the right location at the right time. Solution Melissa Data’s GeoCoder add-on t

Join for free to read