Case Study

Frito Lay

Frito Lay

Pages 3 Pages

SNAPSHOT The Situation Frito-Lay announced in March 1996 that Jonesboro was chosen as the site of the company’s first manufacturing plant and distribution center in Arkansas. At the time of the groundbreaking, company leaders expected to create about 700 plant jobs and provide almost $4 billion of economic value to Arkansas over 10 years. The Problem/Challenge As Frito-Lay’s only Arkansas-based site, the Jonesboro location today makes many of the site’s core brands and continues to grow to meet demand – adding lines and new capabilities to serve more than 30 states nationally. The Results Currently, Frito-Lay’s Jonesboro plant employs 790 full-time associates and produces more than 707 million bags of snacks annually. The Solution In 2015, Frito-Lay announced another expansion that

Join for free to read