www.blueshift.com Chatbooks is on a mission to strengthen families by helping them hold onto the memories that matter via affordable photo books. As Chatbooks expanded its photo sources, product lines, and customer base, they needed a solution that would help drive sustained growth by making smarter use of data and scaling unique, personalized experiences across the customer lifecycle. THE TURNING POINT Limited Customer View and Cross-Functional Dependencies Stalled Growth As Chatbooks grew, the marketing team realized that their existing email and mobile push providers couldn’t deliver the right customer experiences. These solutions limited their view of their customers, with data consisting of a constrained set of attributes that was rarely refreshed, and only supported tr

Join for free to read