www.blueshift.com Skillshare Boosts Subscriptions and Engagement by Scaling Personalization with Self-Serve AI Skillshare, an online learning community, provides everyone with the access to develop the skills they need through hands-on online classes in design, business, technology, and more. As the user base expanded and the class catalog rapidly grew, Skillshare needed a scalable solution to engage students with personalized education experiences tailored to each individual’s unique goals and interests. OBJECTIVE Grow Student Engagement and Retention Through Greater Relevance As Skillshare’s user base and class catalog broadened, its students struggled to find the right classes because of the abundance of choice. Skillshare wanted to simplify its users’ experience by hel

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