Central Campaign Planning on One Platform Thalia provides complete visibility to all employees across all bookstores, increasing the effectiveness of promotions “BrandMaker’s Marketing & Campaign Planning solution provides us with the efficiency and transparency required to significantly improve the implementation and success of our marketing campaigns. Now, employees in all bookstores have instant ac- cess to the information they need about the promotions and their direct involvement.” Christian Konsorski, Senior Manager Marketing Campaign Management, Thalia Customer Thalia Industry Book trade Employees approx. 6,000 BrandMaker Product Marketing & Campaign Planning Case StudyAbout Thalia Thalia is the market leader and most important family-run bookselling company in

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