Case Study Central Bank Community bank strengthens sales management processes and customer focus A commitment to a transparent, customer-centric business development approach led Central Bank to EnActTM from Fiserv. The solution has increased sales productivity and enabled greater collaboration across business lines. As Central Kentucky’s leading community bank, Central Bank believes in putting the needs of their customers and communities first. With a strong focus on commercial and private banking, investments and insurance sales, the bank’s success has been based on offering the scope of products and services that would be expected from a big bank while maintaining the warm personality and service of a community bank. The bank has expanded inside the state of Kentucky

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