Optymyze Helps Pharmaceutical Manufacturer Turn Data into Action CASE STUDY Situation A national pharmaceutical manufacturer had enjoyed strong sales since partnering with Optymyze in 2015, but it wasn’t willing to rest on its laurels. In search of opportunities to increase market share and penetration, the company's leaders began looking to supercharge their growth through further refinement of their sales operations. In particular, one proprietary drug was suffering from underperforming sales, largely because generics were frequently the only option that insurance would cover for this medication’s potential patients. That often left salespeople hurting even when they’d connected with doctors who wanted to use the new treatment; they’d attempt to prescribe it, only to be repeated

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