CDK helps Cavendar Auto Group turn good ideas into great ones CAVENDER AUTO GROUP | SAN ANTONIO, TEXAS Sudden business growth prompted Cavender Auto Group to upgrade to a larger advertising package. Along with a larger media budget, Cavender also added a social media specialist and a video person to the internal team, and aimed to increase leads and drive tra?c for its upcoming holiday season. CDK GLOBAL SOLUTION Brand Campaign with Video Bumpers and Mobile Retargeting. Cavender saw improvement in most metrics, including phone leads, VDP views, inventory searches, H&D visits, impressions, site visits — for an overall increase of approximately 150 percent. SOLUTION DETAILS YouTube had just introduced video bumpers, a nonskippable six-second advertising format at the start of videos. Cavende

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