News CBS Interactive Increases Reader Engagement with Taboola Feed “We needed an effective way to monetize our organic content across all platforms. With Taboola Feed’s personalized recommendation engine, engaging design, and ability to keep people on-site longer, both our organic CTR and revenue are increasing—especially on mobile devices, which is particularly exciting for us.” Julie Boswell, Director, Partnerships at CBS Interactive Increase in Organic click-through-rate (CTR) 31% CBS Interactive, a division of CBS Corporation, is the world’s largest publisher of premium digital content and a perennial top 10 Internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming. Properties include the websites, apps and stre

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