Cater Cow was able to supplement its sales arm with 10-15 qualified leads each month
Cater Cow was able to supplement its sales arm with 10-15 qualified leads each month
2 PagesThe Challenge CaterCow already had a system in place for customer acquisition. Despite this they felt that it could be beneficial to add an additional customer acquisition process that allowed them to reach a different set of customers that they were not reaching. CaterCow wanted Amplemarket to be able to reach the meal planners in the specific target markets that they were operating, NYC, San Francisco, Los Angeles, Boston and Austin, within companies that filled a specific criteria that was relevant for CaterCow (number of employees, industry,...). Finally they wanted this new channel to create a stream of new customers on a recurring monthly base that would order directly from CaterCow and not just have a one time success. Disclaimer We take case studies very seriously so
