Case Study/ LateRooms.com Accommodation booking website uses Brandwatch to improve customer serviceFounded: 1 999 Headquarters: Manchester, UK Audience: Business and leisure customers looking for discounted accommodation around the world Industry: Hospitality/Travel Website: http://www.laterooms.com/ Services: UK’s leading online accommodation specialist Brandwatch Services: Social Media Monitoring, Social Analytics Background LateRooms.com is the UK’s leading hotel booking specialist. Founded in Manchester in 1999 it started life as an 'on the day for the day' booking site for unsold rooms. By 2007 they had joined the world's leading leisure travel group, TUI Travel PLC. LateRooms.com offers over 65,000 properties worldwide with more UK hotels than any other competitor. The

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