© Brandwatch.com Case Study/ Which? How Which? made a hashtag trend in 3 hoursWhich?/ How Which? made a hashtag trend in 3 hours 02 60 YEARS EXPERIENCE 1. 4 Million MEMBERS AND SUPPORTERS 50 1 - 1 ,000 EMPLOYEES At a glance/ Which? Back gr ound Which? began life in a garage nearly 60 years ago as a volunteer organisation committed to providing expert and impartial advice. It is now the largest independent consumer body in the UK with more than 1.4 million members and supporters. Which? exists to make individuals as powerful as the organisations they deal with in their daily lives and seeks to achieve this in a number of ways: its advice helps them make informed decisions; its campaigns make people’s lives fairer, simpler and safer; and its services and products put consumer

Join for free to read