www.baesystems.com/businessdefence Mobile optimised sales channel Vodafone is the world’s second-largest mobile telecommunications company with networks in over 30 countries. Vodafone operates its own 3G mobile network and provides handsets and devices including smart phones and tablets as well as broadband access to millions of UK subscribers. The challenge Vodafone UK were early to market in creating a mobile site to promote its handsets to both existing and potential customers. However, in order to optimise sales through this channel they wanted to enhance the user experience and ensure compatibility across a wider range of devices. Vodafone also wanted to improve the site’s maintenance processes to ensure accuracy of prices and display of its full range of products. Vodafo

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