www.baesystems.com/businessdefence Immersive global design and user experience for Sony Playstation The challenge Sony needed to create an immersive global design and user experience for PlayStation, the world’s leading gaming brand. BAE Systems were selected by Sony to help them deliver a rich, immersive customer experience program that offered a personalised, consistent and rewarding PlayStation experience across any channel, device or transaction. It also needed to work across 20 different territories and a range of languages. What we did We created four digital experience principles that became the foundation of everything we did. Working with 50 people from across the Playstation business we ran creative workshops that would help us to design an online experience that is mo

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