Case Study
Case study Transport for London
www.baesystems.com/businessdefence Keeping London moving With 250 million visits a year and over 20 million visitors a month, TfL’s new award winning website is one of the most complex transport sites in the world. TfL asked us to work closely with the in-house TfL Online digital team to transform it from something on which you plan a journey from your desk, to a personal travel assistant providing information to any device on the move. The challenge Phil Young, Head of Online at TfL says: “What people really wanted was a great journey planner with maps, live travel information, localised and personal content – all on their device of choice. We needed to be great at catering for mobiles, tablets, laptops and desktops.” That was our challenge. What we did Together with the TfL Online i