Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Value Floors Kitchens & Baths Kitchen & Bath remodeling business successfully reaches millennials by leveraging Money Mailer’s Mobile App. Situation: Value Floors Kitchens & Baths, a home remodeling company out of Illinois, wanted to reach a wider demographic, including millennials, to build brand awareness and acquire new customers so they looked to Money Mailer as a direct marketing solution. Strategy: To attract customers through print and mobile, Value Floors Kitchens & Baths developed an ad promoting a limited time offer for 20% off of the customer’s entire purchase. On the back of the printed ad, the expansive advertising space was used to showcase a complete list of the business’ offerings for consumers to

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