UPSELLING VIA CRM AT ONYX HOSPITALITY GROUP CASE STUDY: ONYX Hospitality Group was founded to power the success and ongoing growth of the Amari, Shama, OZO and Saffron Collection hotels across the Asia Pacific region. They are a leading hotel management company with an open and approachable executive team and a commitment to hotel innovation and technology. ONYX Hospitality Group operates on a high level, identifying advantages for their hotels across their portfolio and putting in the work to enhance essential systems – from marketing and communications through to revenue management. ONYX immediately saw the greater potential of Oaky as a way to understand their guests and their behaviour more accurately. Alongside the well-oiled Cendyn eInsight CRM that Kittisak oversees,

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