Cendyn helps luxury hotel brand cleanse, merge & dedupe CRM data “Acquiring new customers costs seven times more than retaining existing customers. Therefore, knowing who your guests are and having your data accessible and actionable is crucial to the success of any business intelligence platform.” - Corporate Director of CRM Cendyn embarked on an ambitious mission to help an APAC-based hotel brand centralize their CRM infrastructure, and cleanse, merge, dedupe and refine the data in their CRM platform. The goal was to achieve real actionable insights across various hotel departments, drive revenue, increase loyalty and elevate the overall guest experience. Customer success story Putting data strategy at the heart of what they doThe challenge The hotel’s central database fe

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