Case Study/ Kick It Out Tackling unprecedented levels of social media abuseCase Study/ Kick It Out Case Study/ Kick It Out Key Results • Led to more than 900 published articles in newspapers and online, revealing the problem to millions of people around the world • Provoked over 100,000 conversations about the research online, helping generate debate and awareness of a key issue for the organisation • Helped the organisation understand the scale of abusive social mentions and the real nature of the task facing the entity Background Kick It Out Kick It Out is English football’s (more commonly known as soccer in North America) equality and inclusion organisation, founded in 1993. Working throughout the football, educational and community sectors, to challenge discrimination, enco

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