Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Objectives • To introduce the first-ever BMW 330Li M Sport to Malaysia • To translate a precise ideal customer profile into a marketing campaign audience and drive conversions in the form of test drive bookings Headquarters: Malaysia | No. of Employees: 51 – 200 | Industry: Automotive Driving conversions among high-value consumers on LinkedIn Results Solution • Used LinkedIn’s precise targeting capabilities to define its audience in numerous ways — by seniority, job function, interests, etc • Ran multiple targeting permutations, using the audience exclusion feature to avoid duplications and understand audience behaviour • Deployed a mix of Sponsored Content, Lead Gen Forms and Sponsored InMail

Join for free to read