Background Nora Ephron wrote and directed the film of two American women who found success through French cooking. The real life characters of Julie Powel, a NY blogger, and Julia Child, a renown American television personality, is the basis of Julie and Julia. Although a success in the US, Sony Pictures required a media partner who could take the Americanism out of the film to appeal to UK audiences and ensure success for the film in the UK market. Case Study: Sony Pictures Julie and Julia The Brief To promote the opening of Nora Ephron’s latest film ‘Julie and Julia’ Idea To focus on what would appeal most to UK audiences — the influence of French culture and Meryl Streep’s characterisation of Julia Child. Connections The three key elements of the campaign included an eig

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