Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Something Fishy Pet Store Pet store owner recommends Money Mailer to almost every business in his area after receiving an overwhelming response. Situation: Something Fishy Pets, a pet store out of Fox Lake, Illinois, wanted to drive customer traffic and brand awareness, so they looked to Money Mailer as a direct marketing solution. Strategy: The client had just recently stopped advertising over the radio, since it was expensive and nearly impossible to track. He decided to execute a Money Mailer campaign to see what kind of response he would receive. Results: Not long after his mailing, the owner began to see an overwhelming response and even had customers asking when the next coupon would be sent out. He found th

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